There are essentially 3 ways an entrepreneur can make more money out of their current business.

Acquire more traffic. In the online world, that means driving more traffic.
Convert more of your current prospects.
Sell the same amount of product to the same amount of customers at double the price.

Most of us think in that order… ever progressing to step 2 and 3 when what we should do is think the other way round.

VAIO事業本部 副本部長 赤羽良介VAIO Xの開発秘話など

http://www.youtube.com/watch?v=usBwodjGfYE&hl=en